About GreenTRIP

Learn how GreenTRIP started, who's behind it, and more.

How GreenTRIP Started

TransForm launched our innovative GreenTRIP program in 2008 to systematically address the barriers that keep fantastic projects – that have less parking, more affordability, and a lot less driving – from becoming a reality in the Bay Area and soon, throughout California.

The GreenTRIP program initially focused on a certification program that would create a set of standards for new development focused on parking and traffic, similar and complimentary to the U.S. Green Building Council's LEED certification.

TransForm secured seed funding from the Bay Area Air Quality Management District's Climate Protection Grant Program and the Rockefeller Foundation in 2008 for a pilot test of GreenTRIP certification. We then secured additional funding from the Silicon Valley Community Foundation, Union Bank, Federal Home Loan Bank, Ford Foundation, Lisa and Douglas Goldman Foundation and the Heller Foundation.

GreenTRIP has since expanded beyond the certification program to include research and more.

GreenTRIP has been strongly shaped by the Advisory Committee, which represents a variety of stakeholder groups and expert advisors including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.  The GreenTRIP program is why Donald Shoup, a leader in urban planning and a professor at UCLA, deemed TransForm the head of a "new fountain of innovation in parking policy."

The GreenTRIP Team

Program Director Ann Cheng created TransForm's GreenTRIP certification program from its inception and oversees development of GreenTRIP certifications, research and the proposed GreenTRIP Connect tool development.  A former El Cerrito mayor and councilmember, Ann specializes in working with communities to modernize transportation and land use planning policies to support transportation choices and keeping the Bay Area affordable to stay in. In March 2014, Ann was recognized by the SF Business Times as a “Top 40 Under 40” leader in her field.

Executive Director Stuart Cohen provides overall program supervision on GreenTRIP Research and GreenTRIP Connect program development. Based largely on GreenTRIP’s work, Stuart received an Ashoka Fellowship and a 2013 James Irvine Foundation Leadership Award.

Policy Analyst Jennifer West provides certifications and oversees data collection for GreenTRIP Research. Jennifer has a Master's degree in Public Policy from U.C. Berkeley. She is also currently an Emeryville councilmember and was formerly the mayor.

GreenTRIP Planner Jean Long supports certifications and is leading community outreach to stakeholders with GreenTRIP Research. Jean was selected to attend the 2013 Leadership Development Conference in Washington D.C. as an Eno Fellow and has a dual Master's Degree in City and Regional Planning and Engineering -Transportation Planning from Cal Poly San Luis Obispo.

Advisory Committee

The Advisory Committee represents a variety of stakeholder groups including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.

Valerie Knepper
Metropolitan Transportation Commission

Gabriella Chiarenza
Federal Reserve Bank of San Francisco

Megan Kirkeby
California Housing Partnership Corporation

Richard Lee
VRPA Technologies; Transportation Choices for Sustainable Communities

Pilar Lorenzana-Campo
Non-Profit Housing Association of Northern California

Kathleen Livermore
City of Alameda

Jeffrey Tumlin

Todd Litman
Victoria Transport Policy Institute (VTPI)

Professor Adam Millard-Ball
University of California, Santa Cruz

Aaron Welch
Raimi and Associates

Jeff Wood
The Overhead Wire

Joe DiStefano
Calthorpe Associates

Robert Cunningham
Santa Clara Valley Transportation Authority (VTA)

Terry Parker
Caltrans, Retired

Kate White
Co-Founder of City CarShare

Professor Elizabeth Deakin
University of California Berkeley

Curt Johansen
TerraVerde Ventures

Jeff Ordway

Stephanie Reyes
Greenbelt Alliance

Pedro Galvao
Association of Bay Area Governments

Marcial Chao
Pyatok Architects

Karen Frick
University of California Berkeley

Technical Committee

Brian Canepa

Alison Kirk
Bay Area Air Quality Management District

Adam Garcia
Greenbelt Alliance

Stephanie Chen
SuperChen.com UX Web Design

Kay Cheng creator of GreenTRIP logo
Urban Designer, City of San Francisco 


A video by the Knight Foundation with GreenTRIP Program Director Ann Cheng describing newly funded San Jose GreenTRIP program efforts (3 mins, Apr 2014) 

Stuart Cohen talks about GreenTRIP as a 2013 James Irvine Foundation Leadership Award winner (4 mins, Feb 2013) 

Ann Cheng presents on GreenTRIP at the Federal Reserve Bank of San Francisco (82 mins, Jan 2013)


GreenTRIP in the News

GreenTRIP Funders

Founding Funders


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