- How GreenTRIP Started
- The GreenTRIP Team
- Advisory Committee
- Technical Committee
- GreenTRIP in the News
- GreenTRIP Funders
- GreenTRIP Events
TransForm launched our innovative GreenTRIP program in 2008 to systematically address the barriers that keep fantastic projects – that have less parking, more affordability, and a lot less driving – from becoming a reality in the Bay Area and soon, throughout California.
The GreenTRIP program initially focused on a certification program that would create a set of standards for new development focused on parking and traffic, similar and complimentary to the U.S. Green Building Council's LEED certification.
TransForm secured seed funding from the Bay Area Air Quality Management District's Climate Protection Grant Program and the Rockefeller Foundation in 2008 for a pilot test of GreenTRIP certification. We then secured additional funding from the Silicon Valley Community Foundation, Union Bank, Federal Home Loan Bank, Ford Foundation, Lisa and Douglas Goldman Foundation and the Heller Foundation.
GreenTRIP has since expanded beyond the certification program to include research and more.
GreenTRIP has been strongly shaped by the Advisory Committee, which represents a variety of stakeholder groups and expert advisors including: city planners, developers, transportation/development consultants, academics, and transportation agency staff. The GreenTRIP program is why Donald Shoup, a leader in urban planning and a professor at UCLA, deemed TransForm the head of a "new fountain of innovation in parking policy."
Program Director Ann Cheng created TransForm's GreenTRIP certification program from its inception and oversees development of GreenTRIP certifications, research and the proposed GreenTRIP Connect tool development. A former El Cerrito mayor and councilmember, Ann specializes in working with communities to modernize transportation and land use planning policies to support transportation choices and keeping the Bay Area affordable to stay in. In March 2014, Ann was recognized by the SF Business Times as a “Top 40 Under 40” leader in her field.
Executive Director Stuart Cohen provides overall program supervision on GreenTRIP Research and GreenTRIP Connect program development. Based largely on GreenTRIP’s work, Stuart received an Ashoka Fellowship and a 2013 James Irvine Foundation Leadership Award.
Policy Analyst Jennifer West provides certifications and oversees data collection for GreenTRIP Research. Jennifer has a Master's degree in Public Policy from U.C. Berkeley. She is also currently an Emeryville councilmember and was formerly the mayor.
The Advisory Committee represents a variety of stakeholder groups including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.
Federal Reserve Bank of San Francisco
Santa Clara Valley Transportation Authority (VTA)
Professor Elizabeth Deakin
University of California, Berkeley
University of California, Berkeley
Association of Bay Area Governments
California Housing Partnership Corporation
Metropolitan Transportation Commission
Transportation Choices for Sustainable Communities
Victoria Transport Policy Institute (VTPI)
City of Alameda
Professor Adam Millard-Ball
University of California, Santa Cruz
Renee van Staveren
Urban Land Institute - San Francisco; The Global Grid
California State Transportation Agency
The Overhead Wire
Bay Area Air Quality Management District
SuperChen.com UX Web Design
Kay Cheng creator of GreenTRIP logo
Urban Designer, City of San Francisco
A video by the Knight Foundation with GreenTRIP Program Director Ann Cheng describing newly funded San Jose GreenTRIP program efforts (3 mins, Apr 2014)
Ann Cheng presents on GreenTRIP at the Federal Reserve Bank of San Francisco (82 mins, Jan 2013)
A Green Solution to Oakland's Housing Crisis by Sam Levin. Published August 5, 2015 in the East Bay Express. Featuring Ann Cheng, GreenTRIP Program Director.
How Bay Area Apartment Buildings Waste Money, Space, on Car Parking by Sam Levin. Published August 5, 2015 in the East Bay Express. Featuring Ann Cheng, GreenTRIP Program Director.
Pilot Projects and Policy Analysis: A Search for Better Parking by Cecily O'Connor. Published Aug/Sept 2015 in the Bay Area Monitor. Quotation from Jennifer West, GreenTRIP Policy Analyst.
Parking database challenges residential parking requirements by Richard Masoner. Published March 9, 2015 in Cyclelicious Blog.
How green is your commute? GreenTRIP rates housing projects based on that answer by Danny King. Published March 6, 2015 in Silicon Valley Business Journal.
Talking Headways Podcast: Green Trippin' by Jeff Wood. Published February 26, 2015 on Streetsblog USA. Featuring Ann Cheng, GreenTRIP Program Director.
And the Oscar Goes to ... a City? by Rachel Dovey. Published January 2015 in Next City. Features GreenTRIP Platinum Certification!
Airbnb-ifying Asphalt Could Shift Parking Politics by Rachel Dovey. Published January 2015 in Next City. Check out Ann's quote on parking politics!
New CA Database Shows How Much Parking Costs and How Little It's Used by Melanie Curry. Published October 2014 in Streetsblog.
New Tool Maps Bay Area's Expensive, Unused Parking by Rachel Dovey. Published September 2014 in Next City.
Apps and tech tools for making the world a better place by Patrick May. Published September 2014 in the San Jose Mercury News.
Transportation advocates seek new solutions to transform San Jose, California. Published August 2014 in Knight Blog.
40 Under 40: Ann Cheng, GreenTRIP Program Director. Published March 2014 in the San Francisco Business Times.
Rock Star or Comedian? Donald Shoup Takes his Parking Show to Berkeley by Melanie Curry. Published March 2014 in Streetsblog LA.
New Paths to Housing and Transportation Affordability by Stuart Cohen and Ann Cheng. Published Spring 2013 in Community Investments.
Op-Ed: Reducing Traffic: Cities can promote use of transit and cut down on costly parking spaces by Stuart Cohen. Published April 2013 in the San Jose Mercury News.
- GreenTRIP projects take the road not driven by Bianca Torres. Published December 2010 in the San Francisco Business Times.
- Goldman Fund
- Irvine Foundation
- Metropolitan Transportation Commission
- Union Bank
- FHL Bank San Francisco
- Enterprise Community Partners
- California Endowment
- Silicon Valley Community Foundation