About Us

Developing GreenTRIP

TransForm secured seed funding from the Bay Area Air Quality Management District's Climate Protection Grant Program and the Rockefeller Foundation. After concluding the pilot test we secured additional funding from the Silicon Valley Community Foundation, Union Bank, Federal Home Loan Bank, Ford Foundation, Lisa and Douglas Goldman Foundation and the Heller Foundation.

The GreenTRIP Advisory Committee got started in 2008 with shaping our certification program standards and process. The Advisory Committee represents a variety of stakeholder groups and expert advisors including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.

Click here to see our All Star GreenTRIP Advisory Committee Roster.

September 2009 - February 2010: Certified First Five Projects and Evaluated Pilot Program

  • Certified the first five projects in the pilot test. See details on the Certified Projects page. 
  • Completed a full evaluation of the pilot test.

Ongoing

  • Communications: We regularly give presentations to explain the GreenTRIP program, gain feedback on program design, and inform marketing materials.
  • Policy: We are coordinating with state and national efforts to better integrate parking and transportation factors into regulation, policies and independant programs that assess the transportation impacts of individual developments.

Certification Team

Program Director Ann Cheng developed TransForm's GreenTRIP certification program.  She is the main point of contact for developers participating in the program and verifies that projects meet GreenTRIP certification standards.

Executive Director Stuart Cohen guides and oversees GreenTRIP and GADA program development.

Program Associate Jennifer West provides critical support for running the certification program while also developing the details of the GADA research campaign.

Advisory Committee

The Advisory Committee represents a variety of stakeholder groups including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.

Professor Elizabeth Deakin
University of California Berkeley

Marisa Raya
Association of Bay Area Governments

Karen Frick
University of California Berkeley

Curt Johansen
TerraVerde Ventures

Gabriella Chiarenza
Federal Reserve Bank of San Francisco

Evelyn Stivers
Non-Profit Housing Association of Northern California

Valerie Knepper
Metropolitan Transportation Commission

Richard Lee
Fehr and Peers

Kathleen Livermore
City of San Leandro, Retired

Todd Litman
Victoria Transport Policy Institute (VTPI)

Professor Adam Millard-Ball
University of California, Santa Cruz
Past Principal at Nelson\Nygaard

Jeff Ordway
BART

Jeffrey Tumlin
Nelson\Nygaard

Aaron Welch
Raimi and Associates

Kate White
San Francisco Foundation, Co-Founder of City CarShare

Jeff Wood
Reconnecting America

Joe DiStefano
Calthorpe Associates

Megan Kirkeby
California Housing Partnership Corporation

Robert Cunningham
Santa Clara Valley Transportation Authority (VTA)

Stephanie Reyes
Greenbelt Alliance

Terry Parker
Caltrans, Retired

Michael Cunningham
Bay Area Council

Technical Committee

Brian Canepa
Nelson\Nygaard

Ian Peterson
Bay Area Air Quality Management District

Adam Garcia
Greenbelt Alliance

Michael Alba
Nelson\Nygaard

Kay Cheng creator of GreenTRIP logo
Urban Designer, City of San Francisco