About Us

A Critical Mission and an Incredible Track Record

TransForm works to create world-class public transportation and walkable communities in the Bay Area and beyond.

We build diverse coalitions, influence policy, and develop innovative programs to improve the lives of all people and protect the environment.

We've won literally billions of dollars and groundbreaking policies in support of public transportation, smart growth, affordable housing, and bicycle/pedestrian safety.  Read the latest on our advocacy work.

TransForm's 2009-2012 strategic plan is a great way to learn about our work more in-depth.  Read the strategic plan.

TransForm® is a registered trademark of TransFormCA, a 501(c)(3) non-profit organization.

Read on to learn more about our:

Our Beliefs

Our Vision

When you take a moment to imagine what our lives will be like 10, 20, or 50 years from now, you might end up feeling hopeless - or eager for what the future will bring. At TransForm, we think great things are possible in the Bay Area and beyond.

Transportation will be redefined in terms of access and sustainability. Everyone will quickly get where they want to go in ways that fully meet their needs, whether these needs are health, happiness, saving time, or saving money. Our trains and buses will be exceptional, even state-of-the-art. Our streets and sidewalks will welcome people of all ages, whether they are on foot or bicycle, in wheelchairs or strollers.

The Bay Area and regions throughout California will be beautiful tapestries of inviting towns, livable cities, farmland, and open space with pristine watersheds and thriving wildlife. We will be breathing the cleanest air since the Gold Rush and have surpassed emission reduction targets. Active living will be second nature for everyone, with rates of obesity and heart disease plummeting.

Our communities will be friendly, diverse places where people are deeply engaged in shaping transportation and land use decisions. New development will enhance and respect existing neighborhoods, and bring new amenities and needed services. We'll have parks nearby to bring our kids or dog to, a coffee shop a couple of blocks away where we can meet our friends, a corner store to pick up a carton of milk, and maybe a local farmer's market. The people who keep things humming - the teachers, the firefighters, the service workers - will be able to afford to live near where they work.

Our History

TransForm, formerly the Transportation and Land Use Coalition (TALC), was founded in 1997 by environmental and social justice groups. These groups came together because they recognized how the quality of life and environment in the nine-county Bay Area were at risk due to poorly planned development and a transportation system focused on just one way of getting around: driving. In the years since, TransForm, often working with our powerful regional coalition, has helped to win literally billions of dollars and groundbreaking policies in support of public transportation, smart growth, affordable housing, and bicycle/pedestrian safety. Read our detailed history since 1997.

Our Approach

Building Diverse Coalitions: TransForm is committed to working collaboratively in all that we do, especially through our leadership of TransForm's regional coalition and active participation in the Great Communities Collaborative and ClimatePlan.

Influencing Policy: TransForm is deeply rooted in policy work, from conducting research and analysis to developing alternatives and advocating for them. We are working to identify and promote solutions that are cost-effective, fair, and address a wide range of issues over the next several years, especially regarding road pricing and regional transportation planning.

Developing Innovative Programs: TransForm has increasingly launched innovative programs such as Safe Routes to Schools to get successful models on the ground that involve a broad range of people in the movement for world-class public transportation and walkable communities. GreenTRIP is one of the most groundbreaking ways TransForm is helping city officials and developers achieve more people-friendly places.

Our Regional Coalition

Our regional coalition has been central to many victories over the years. Together, TransForm's regional coalition has successfully taken on the Regional Transportation Plan, the Bay Area's transportation funding blueprint. Our regional coalition was also central to the passage of Regional Measure 2, the one-dollar bridge toll increase to fund transit.

Our regional coalition's broad range of members and grassroots power yields great political strength. Indeed, TransForm's large regional coalition is difficult for agencies to ignore, as we work together to determine joint policy priorities and form a united front on the Bay Area's transportation and land use needs. TransForm will continue leading and supporting the essential work of the regional coalition and is committed to making it even stronger and more diverse.

Our Awards

TransForm's effectiveness is widely recognized, with awards from Senator Barbara Boxer, State Senator Don Perata, the American Lung Association, the Conference of Minority Transportation Officials, the Bay Area Air Quality Management District, the California Association of Nonprofits, the Nonprofit Policy Council, the National Neighborhood Coalition, Public Advocates as a "Voice of Conscience", the American Planning Association of California, and Ashoka: Innovators for the Public, and others. 

In 2010, TransForm was named one of the top ten climate change-related nonprofits in the Bay Area by Philanthropedia's 97 climate change experts.  TransForm's work was also featured in the report State Transportation Reform: How Advocates Are Winning.

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How TransForm Fights Climate Change

Experts Agree: TransForm is a Leader in Fighting Climate Change

TransForm’s work for world-class public transportation and walkable communities fights climate change in powerful ways.

Philanthropedia

In fact, Philanthropedia’s 97 climate change experts recently identified TransForm as one of the leading climate change-related nonprofits in the Bay Area!

It makes sense.  Transportation is the #1 source of greenhouse gas emissions in the Bay Area, which means we can’t fight climate change without getting more people to drive less (especially as our population keeps growing).   

TransForm has won literally billions of dollars and groundbreaking policies in support of public transportation, smart growth, affordable housing, and bicycle/pedestrian safety. 

Now TransForm leads the way in creating more convenient, thriving places in the Bay Area and California where it is easier for everyone to walk, bike, carpool, and take public transportation for more trips – plus inspiring more to do so.   

Give today to TransForm and together we can make the Bay Area a model fighting in climate change!

How TransForm Fights Climate Change

GreenTRIP

GreenTRIP certifies new residential and mixed-use developments that keep the number of new parking spaces as low as possible and offer incentives for new tenants to drive less (such as free or discounted transit passes).  Climate impact: cities and developers are incentivized to build developments that create less driving and emissions, plus local zoning is changed to support this.

Safe Routes to Schools

The Safe Routes to Schools Alameda County Partnership, led byTransForm, works in 70 public schools to get tens of thousands of kids walking and biking safely to school more often.  Climate impact: emissions drop as dramatically fewer parents drive their kids to and from school, plus thousands of kids establish lifelong climate-friendly transportation habits.

regional advocacy

TransForm’s regional advocacy work constantly pushes the Bay Area’s Metropolitan Transportation Commission to prioritize funds for public transportation, pedestrian/bicycling improvements, smart growth, and affordable homes.  TransForm recently advocated for and won $80 million for a first-in-the-nation regional climate grants program that will fund innovative ways to reduce driving. 

Now we’re working to ensure that the Bay Area is assigned an ambitious transportation-related greenhouse gas reduction target and then makes bold transportation and land use changes to meet that target.  Climate impact: emissions plummet as: innovative and effective ways to reduce driving are spread quickly throughout the Bay Area; the transportation system as a whole strongly supports alternatives to driving; and new development creates walkable communities rather than car-centered sprawl.

Caifornia State Advocacy

TransForm's state advocacy work focuses on restoring and protecting state public transportation funding, which has been decimated in recent years.  We now have a Sacramento office to ensure legislators stand up for public transportation as a way to fight climate change.  Climate impact: California cuts emissions with hundreds of thousands more trips on public transportation as agencies reverse recent service cuts and keep transit running strong with fares affordable to all.

The Great Communities Collaborative

The Great Communities Collaborative, coordinated by TransForm, engages people – particularly low-income people and people of color – in local land use planning processes in dozens of neighborhoods near public transportation across the Bay Area.  When people play a central role in shaping the future of where they live, new development brings things residents want (like more affordable homes, parks, and grocery stores) and makes places near public transportation thrive. Climate impact: huge and lasting emissions reductions are achieved as thousands more people live in walkable communities near public transportation region-wide.

ClimatePlan

ClimatePlan, which TransForm co-founded and provides programmatic support for, is a coalition of environmental, social justice, and public health organizations from across California working together to ensure better land use and transportation choices are at the heart of how the State meets emission reduction goals.  Climate impact: up to 11 million metric tons of carbon dioxide are kept out of the atmosphere per year in California when each region implements sweeping, integrated changes to land use and transportation in order to meet tough emissions targets.

Transportation for America

The Transportation For America campaign, which TransForm coordinates in California, is working to ensure that federal legislation puts tens of billions of dollars towards public transportation, bicycle/pedestrian improvements, smart growth, and keeping our roads and bridges in better shape.  Climate impact: huge emissions reductions across the country as hundreds of thousands of people have better transportation options.

The Latest on Our Advocacy Work

Advocacy is at the heart of TransForm's work to make world-class public transportation and walkable communities the norm - not the exception:

As a result, we've won literally billions of dollars and groundbreaking policies in support of public transportation, smart growth, affordable housing, and bicycle/pedestrian safety.

Read recent highlights of our advocacy work now

Strategic Plan 2009-2012

TransForm's ambitious strategic plan is taking our work to achieve world-class public transportation and walkable communities in the Bay Area and beyond to the next level.

Find out how TransForm is tackling the issues you care about... and join our efforts! Download the entire strategic plan. Strategic Plan cover

The strategic plan continues our work of:

The strategic plan also takes us into some exciting new territory:

Download the entire strategic plan.

Board of Directors

Advisory Council

TransForm Welcomes New Board Members for 2012

  Richard Raya, Brian Raymond (new), Yoriko Kishimoto (new), Andy Thornley,  Corinne Winter, Rick Theis (new), Amanda Brown-Stevens, Barnali Ghosh (new),  Jennifer Jeffers (new).

New Board members join with a few long-term members at December 2011 Board Orientation. From left to right: Richard Raya, Brian Raymond (new), Yoriko Kishimoto (new), Andy Thornley, Corinne Winter, Rick Theis (new), Amanda Brown-Stevens, Barnali Ghosh (new), Jennifer Jeffers (new).

A Renewed Vision and Dynamic New Directors for 2012 and Beyond

After a year-long process supported by the James Irvine Foundation, TransForm transitioned its Board of Directors from a leadership body composed exclusively of executive and policy staff from partnering non-profit organizations to one that includes individuals with a tremendous range of skills, perspectives and capacity.

A new framework and vision for the Board was created. It clarified the Board's three primary areas of leadership:

  1. Organizational direction:  Board engages in strategy and policy discussions, guides strategic planning, and identifies trends, opportunities and challenges;
  2. Organizational sustainability:  Board ensures good stewardship of assets through sound fiscal strategies.  Makes a powerful contribution to sustainability by leading the major donor campaign, supporting other fundraising activities and being a 100% giving board;
  3. Organizational excellence: Assesses effectiveness and contributes personal expertise to increase overall impact, and ensures legal and ethical organizational practices.

After intense outreach and many meetings, five new Board members were recommended by the Board Development Committee and joined TransForm's Board in December 2011. These new Board members add expertise in social justice leadership, state-level policy, fundraising and strategic financial planning. They are Barnali Ghosh, Jennifer Jeffers, Yoriko Kishimoto, Brian Raymond and Rick Theis (full bios below). They join nine existing Board members who bring institutional knowledge and a renewed commitment to TransForm.

TransForm continues to recruit new Board members – please let Laura Keegan Boudreau, TransForm's Chief Operating Officer, know if you or someone you know might be interested in helping guide and support TransForm into the future!

Brian Raymond

Brian is the Senior Policy Consultant, Kaiser Permanente Institute for Health Policy. Brian  analyzes emerging policy issues and supports the health policy decision making process within Kaiser Permanente. His current areas of concentration include health information technology and obesity prevention. Brian also manages projects and roundtable discussions to produce suggestions for health policy improvement. Brian began his career with Kaiser in 1983. Prior to his work at the Institute, he conducted market research, membership forecasts and competition analysis, and provided analytic support to Kaiser senior executives. Brian holds a Bachelor's degree in community health administration from UC Davis and a Master's degree in Public Health from UC Berkeley.

Yoriko Kishimoto

Yoriko started her life as a community activist when she received a postcard from the City of Palo Alto saying they planned to raise the speed limit on her family's residential street. As the mother of two toddlers at the time, she decided to stand up and do something about it. She successfully worked with friends and neighbors to shed light on the issue and ensure the City Council preserved their safe streets.

From those beginnings, Yoriko went on to serve as Palo Alto Mayor and City Council member for eight years. She remained faithful to her mission of building a green economy through innovation and improved city services while preserving a balanced budget. She successfully forged coalitions for positive change with neighborhood groups, schools, environmentalists, business leaders and regional agencies. She promoted cleantech and clean energy businesses, walkable and bikeable neighborhoods, zero waste programs, green building ordinances, community buses, farmers markets, and other measures to grow our creative economy while reducing greenhouse gas emissions, mitigating traffic and minimizing the impact on our natural environment.

Yoriko has also served on the Board of Directors for Santa Clara County's Valley Transportation Authority and the Bay Area Air Quality Management District. She was chair of BAAQMD's Climate Protection Committee and an original member of the Joint Policy Committee (which brings together the four regional agencies).

Currently Yoriko is on board of the Mid-Peninsula Regional Open Space District, and was extremely engaged in founding Friends of Caltrain, which formed recently and has been extremely effective in staving off cuts from Caltrain. Yoriko holds a bachelors degree from Wesleyan and an MBA from Stanford University. She has served as a management consultant for technology entrepreneurs on both sides of the Pacific for more than twenty years, helping new businesses launch global partnerships. She also co-authored The Third Century: America's Resurgence in the Asian Era, a groundbreaking book on America's strength as an open economy and diverse society during a time of great change.

Yoriko has been somewhat engaged with TransForm over the years, and has been working with Chris Lepe on Caltrain issues over the past year. She still lives in Palo Alto and is interested in supporting and being an Ambassador for TransForm's work in the South Bay, as well as getting more in touch with regional and state transportation and land use policy.

Rick Theis

Rick is the founder and board chair of the Leadership Institute for Ecology and the Economy, which he launched in 2000 to help those interested in a sustainable future to learn about the ecosystem we live in, and to realize that public policy must change if we are to have a better future for ourselves and our children.

Rick's passion for these issues began during his time as executive director of the Sonoma County Grape Growers Association, when he realized that protection of agricultural land required better city planning and urban growth boundaries. Urban planning became an avocation. Rick served on the Santa Rosa Planning Commission and became a founder of the Sonoma County Transportation Land-Use Coalition. He also saw the need to protect wildlife habitat and open space. He realized that his lifelong concern for social justice fit together with concern for economic and environmental issues as integral to the concept of sustainability.

Rick's has also served as the public relations director for the wine division of Coca-Cola; as public relations manager for the Wine Institute; and as a television producer for the University of Minnesota. He serves a trustee of the Sonoma Academy and on the Executive Committee of the Accountable Development Coalition.

Rick was involved in TransForm from its very first meetings as BATLUC, and has been an engaged activist and for the last several years a generous supporter. He lives in Sebastopol and is interested in supporting TransForm's work in any way, but especially sees this as an opportunity to bring North Bay issues such as SMART and key Sonoma land use issues to the Board.

Barnali Ghosh

Barnali is a LEED-certified California landscape architect with over a decade of experience. She specializes in the design of public parks, schoolyards, and streetscapes, with an emphasis on sustainability and universal design. She most recently worked with MIG (www.migcom.com), a West Coast planning, design, communications, management, and technology firm. One area of the firm's interest is in exploring the future of streets and what America's roadways would be like if they were designed for living, instead of driving.

She has been car-free by choice for all twelve years that she has lived in the Bay Area, relying on bikes, public transit, walking, and carsharing. Barnali spent 2009-2010 doing a year-long green citizen journalism project, writing on issues related to global transportation and climate justice, as she and her husband attempted to travel around the world aviation-free. Her reporting can be found at Year Of No Flying (www.yearofnoflying.com). Since returning to the United States. Barnali has been reaching out to share her experiences, build bridges, and help build awareness of climate and transportation issues, particularly in South Asian American communities.

She has also been building on her decade of volunteer work with Asha for Education/Berkeley (www.ashanet.org/berkeley), organizing major fundraising events, and coordinating project work for an all-volunteer funding agency supporting secular education projects in India.

Barnali is also founding member of the Aviation Justice coalition (www.aviationjustice.org), formed in 2010 to raise awareness about the impacts of aviation related to climate change, noise, pollution, and civil rights, while advocating for alternatives to an unsustainable system.

Barnali holds a Masters of Landscape Architecture from the University of California, Berkeley and a Bachelor of Architecture from the Manipal Institute of Technology, India. Barnali speaks Hindi, Bengali and Kannada. In her spare time, she enjoys long walks, good food, movies, and nurturing her newfound love of acting. She is a Berkeley resident.

She has been a fan of TransForm for quite a while, as she relies on the Bay Area's transit systems to get around, and she and her husband got more focused on our work when we took on the OAC campaign. She is interested in getting more involved in the policy and advocacy work, bringing in her design background, getting the South Asian American communities more engaged in these issues, and being an ambassador for TransForm. Barnali spoke at our "Car-Free Heroes" TransForum a few months ago, and wowed the audience with her passion and eloquence.

Jennifer Jeffers

Jennifer is an associate in the Environment and Energy Group at Morrison & Foerster LLP's San Francisco office. She counsels domestic and international clients on land use, environmental, and regulatory matters in a number of sectors, including natural resources, renewable energy, water, climate change, and real property development. She represents clients in matters involving the Endangered Species Acts, the National Environmental Policy Act, the California Environmental Quality Act, and other environmental statutes. She also advises clients on compliance with state and local agency regulations regarding commercial, mixed-use, and renewable energy project development and permitting, including zoning, land use, and environmental compliance. She has been assigned by the law firm as one of the lead attorneys to stay in touch with rules regarding the implementation of AB 32 and SB 375.

Prior to law school, Jennifer managed Conservation International's Regional Marine Strategies program in Washington, D.C., where she provided marine biodiversity management strategies to regional staff, local and national governments, and public institutions in 11 countries worldwide. She also was engaged in successful fundraising efforts for those programs.

Jennifer graduated from the University of California, Berkeley, with a J.D. and Certificate of Environmental Law from the School of Law (Boalt Hall) and a M.S. in Environmental Science, Policy, and Management. Before joining Morrison & Foerster, she was an intern at the Environment, Land, and Natural Resources Section of the California Attorney General's Office and a law clerk for a boutique land use and natural resources law firm in San Francisco. Jennifer is thrilled to be living in a walkable, transit-oriented area of Oakland (near Piedmont Ave.) and is passionate about improving public transportation, though has not been directly involved in advocacy for these issues. She sought out Stuart and Laura during a BoardMatch event eight months ago and has stayed in touch since. She is excited to support the board's work in any way; with her legal background, with fundraising efforts, and whatever she is most need for.

TransForm Seeks New Board Members

Help lead an organization with a critical mission and an incredible track record…

Join TransForm's Board of Directors or Policy Committee

TransForm has grown rapidly in recent years, thanks to our track record of success and a mission that is increasingly understood to be critical to the environment, social equity and public health.  Now, with California’s groundbreaking 2008 law that sets greenhouse gas targets for smarter transportation and land use, we have unprecedented opportunity to disseminate the work we have done in the Bay Area, and potentially shift the fundamental paradigm of growth away from sprawling development towards walkable, affordable communities.

Of course, all this growth and opportunity mean that TransForm as an organization is becoming more complex, and as such, our leadership needs are evolving.  We are currently recruiting a cohort of new board members to help us transition from a founding Board comprised of representatives of non-profit partners, to a diverse and dynamic Board made up of individuals with a broad range of skills, interests and perspectives.  

What Our Board Does

The Board provides leadership for TransForm in three critical areas:

Organizational direction:  Engages in strategy and policy discussions, guides strategic planning, and identifies trends, opportunities and challenges. 

Organizational sustainability:  Ensures good stewardship of our assets through sound fiscal strategies.  Makes a powerful contribution to our sustainability by leading our major donor campaign, supporting other fundraising activities and being a 100% giving board.

Organizational excellence:  Assesses our effectiveness and contributes personal expertise to increase our impact,  and ensures legal and ethical organizational practices.

Who We’re Looking For

During this first round of recruitment, we are looking for individuals who are passionate about our mission and can bring some combination of:

  • Social justice leadership
  • State-level transportation leadership
  • Fundraising interest and experience
  • Strategic financial planning

Ideally each Board member also brings an extensive network of contacts and is willing to serve as an ambassador for TransForm. We ask all Board members to sit down with staff and talk openly and honestly about how they can help us reach our fundraising targets. The Board meets bi-monthly.

For more information, please contact BoardofDirectors@TransFormCA.org.

Special thanks to the James Irvine Foundation for supporting TransForm's Board Development, as well as several of our programs.

Want to just focus on Transportation and Land Use Policy? 

In addition to the new Board, TransForm will be starting a Policy Committee that will be open to non-Board members. 

About Our Policy Committee: The newly formed TransForm Policy Committee (TPC) will be comprised of Board members and other issue experts who serve as the staff’s guiding advisory body on policy issues.  The committee will give input and advice to staff on a wide range of issues, and will make recommendations to the Board on positions for the organization. 

TransForm staff will rely on the TPC to provide guidance and input on all of the areas of programmatic work.  While the Board of Directors has final say on positions, the TPC is the venue for discussion, debate and refinement of positions, and advice and support as we develop our campaigns.  This committee is an essential partner in assuring that TransForm is effectively using staff resources and being as strategic as possible in our campaigns.

Who We Are Looking For:  We are seeking members with expertise in issue areas such as affordable housing, land conservation, environmental justice and state transportation policy.  We also seek a geographic balance around the Bay Area, and regarding state policy.  Members serve as themselves and not on behalf of any other organizations, and are expected to represent TransForm’s interests in their deliberations. 

The TPC will meet approximately 10 times per year, with in-person and phone options.  TPC members are expected to commit to attending at least 7 of the 10 meetings per year. 

For more information, please contact BoardofDirectors@TransFormCA.org

Financials/ Annual Report

Philanthropedia

Annual Report

Download TransForm's most recent annual report.

Financial Statements

TransForm’s annual IRS Form 990 filings:

TransForm is a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code. Contributions to TransForm are deductible for computing income and estate taxes.

TransForm complies with all of the guidelines contained in the Nonprofit Integrity Act of 2004 (SB1262).

Read independent information about TransForm's finances from GuideStar, a database of more than 1.5 million nonprofit organizations. Click on the GuideStar logo and search for TransForm's EIN number, which is 72-1521579. Please note that Guidestar may charge a fee for some of their services.

Current Foundation Support

We are deeply grateful to the foundations who make our work possible:

Contact Us/Locations

 

TransForm's Main Office
436 14th Street, Suite 600
Oakland, CA 94612
Phone: +1 (510) 740-3150
Fax: +1 (510) 740-3131
Sacramento
717 K Street, Suite 330
Sacramento, CA 95814
Phone: +1 (916) 441-0204
San Jose
48 South 7th Street, Suite #103
San Jose, CA 95112
Phone: +1 (408) 406-8074

Email: webmaster@TransFormCA.org

Get contact information for TransForm staff members.

Directions: TransForm is located in the Historic Central Building on the corner of 14th Street and Broadway in downtown Oakland, right next to the 12th Street BART station. We are right above the northeast entrance to BART's 12th Street station.

A bicycle rack is located in the car parking garage at the corner of 13th Street and Franklin Street. Secure, on-demand BikeLink bicycle lockers are located at the northwest corner of 14th Street and Broadway (electronic card required).  Our building also has a visitor bicycle rack in the basement.

Additional transit information, including bus routes, is available at the 511.org website.

TransForm moved to this location July 10, 2009.


View Larger Map

Jobs at TransForm

Current Openings

Stay Up to Date on Opportunities

We announce jobs, internships and volunteer opportunities via our monthly e-News and Facebook page, so go ahead and sign up for email on the right and "Like" us on Facebook if you want to stay in the loop for these announcements.

TransForm is a friendly, fast-paced, fun, and flexible place to work with great benefits.  Our staff is focused on making positive change in the world and supports and celebrates diversity.  TransForm is an equal opportunity employer; people of color and women are strongly encouraged to apply.

You may also be interested in volunteer and internship opportunities.

Staff Directory

For contact information for ClimatePlan staff, click here.

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Graham Brownstein

Graham
Brownstein
State Policy Director
Phone: 
916-441-0204x302

Graham represents TransForm’s statewide policy interests in Sacramento.  Previously, he served as Director of Community Organizing and Outreach for The Utility Reform Network (TURN), helping communities across the state navigate the California energy crisis and organizing a successful campaign to stop a major increase in telephone rates for rural customers. 

More recently Graham was Executive Director of the Environmental Council of Sacramento (ECOS), where he focused on augmenting the organization’s internal and political resources.  Graham and his wife live near the American River Parkway in Sacramento and love to walk and bike along the river with their dog Toshy.  Graham majored in Environmental Studies and American Studies in college, receiving his BA from Yale University in 1996 and received a JD from the University of California at Davis School of Law in 2005.

Ann Cheng

Ann
Cheng
Program Director, GreenTRIP
Phone: 
510.740.3150x316
Ann Cheng

 

Ann Cheng is the director of GreenTRIP – TransForm’s green building certification program for new residential, mixed use development that encourages less driving by reduced parking and incentives like free transit passes and carshare. She also developed the Great Communities Collaborative Toolkit, used throughout the region in developing model station area plans and provides technical assistance to community groups engaged with planning processes.

Over the last decade Ann has been a transportation consultant and has developed design guidelines, bicycle and pedestrian master plans and coordinated planning efforts. Ann was elected to the El Cerrito City Council in 2008, served as Mayor in 2011 and is currently a Councilmember.  Ann loves that her work helps to empower communities with planning and transportation tools that can improve their environment, health, wealth and equity. Ann has a B.S. in Environmental Biology and Management at UC Davis.

Planetizen Article on Ann's unique story "Planner to Politician" by Tim Halbur.

Nora Cody

Nora
Cody
Safe Routes to Schools Director
Phone: 
510.740.3150x323
Nora Cody

Nora oversees Alameda County's Safe Routes to Schools Partnership. Under Nora's leadership, the program has expanded to offer comprehensive Safe Routes to Schools programs to 50 schools in Alameda County. Previously, Nora served as the Wellness Coordinator for the Oakland Unified School District, where she developed a model wellness policy and founded the Coordinated School Health Council.

As a parent of teenagers who attend public schools in Oakland, Nora enjoys volunteering at their schools and sending them off to ride the AC Transit bus to school every day. She holds a Masters in English Literature.

Stuart Cohen

Stuart
Cohen
Executive Director
Phone: 
510-740-3150 x311

Stuart Cohen is co-founder and Executive Director of TransForm. By combining high-quality policy analysis with coalition building and strategic media efforts, TransForm has become a powerful and effective voice for world class transit and walkable communities in the Bay Area and beyond.

TransForm's campaigns on transportation sales taxes and other funding measures have brought together diverse coalitions and helped raise over $6 billion for sustainable and socially-just transportation. Stuart has spearheaded a number of these efforts, as well as the successful effort to initiate the Bay Area's Regional Smart Growth Strategy. Stuart has been the primary author of eight TransForm reports, including the 120-page World Class Transit for the Bay Area

In 2005 Stuart helped conceive and launch the Great Communities Collaborative.  This partnership of five non-profits, three community foundations, and 24 community partners is engaging communities around the Bay Area in planning for sustainable, equitable development near transit.  He is also the co-founder and chair of ClimatePlan, a statewide network that is promoting smart land use and transportation as critical components of California's climate strategy. Stuart was recently awarded an Ashoka Fellowship for his leadership in developing innovative programs such as GreenTRIP, TransForm's new program to certify and support low-traffic developments. 

Founded in 1997, TransForm now has 30 staff based in Oakland and a regional coalition comprised of over 100 organizations. TransForm just opened a Sacramento office to focus on state transportation policy reform.

Previously, Stuart worked with ICLEI - Local Governments for Sustainability as a researcher on the climate impacts of alternative transportation policies and fuels, and at NYPIRG (New York Public Interest Research Group) as a toxics campaign coordinator and Statewide Canvass Director.  Stuart received a Master's Degree in Public Policy (MPP) from the Goldman School of Public Policy at U.C. Berkeley.

photo: www.schoenfeldt.com

Rachel Davidman

Rachel
Davidman
Safe Routes to Schools Education Coordinator
Phone: 
510-740-3150x332
Rachel Davidman

Rachel Davidman is the education coordinator for the Alameda County Safe Routes to Schools program. In addition to overseeing the program's curriculum and teacher training workshops, she is responsible for bringing Safe Routes to Schools to Berkeley and Albany schools.

Rachel joins TransForm with over 15 years of experience working in schools and developing curriculum. She is a former Berkeley Unified School District Spanish teacher. She also worked with the Oakland Museum of California's Education Department where she produced several large scale curriculum projects. Most recently she served as Community Health Liaison for Kaiser Permanente's Educational Theatre Programs.

Rachel is a Bay Area native and East Bay resident who loves riding her bike to work. She can most often be found enjoying the Bay Area's lively music and dance scene. She holds a B.A. in Latin American Studies from UC Santa Cruz and a M.A. in Education from San Francisco State University.

Camille Guiriba

Camille
Guiriba
Grants Manager
Camille Guiriba
photo: Marta Lindsey
510.740.3150x320

Camille supports the Communications and Development team by tracking and monitoring all grant-related activities.

She formerly supported the GreenTRIP program and as part of the Great Communities Collaborative ran site campaigns in eastern Contra Costa County to ensure equitable and sustainable development occurs around stations for the proposed eBART line.

As an undergraduate, she interned at the non-profit EAH Housing, where her values of social equity intersected with her studies in planning. She received her B.A. in Urban Studies from the University of California at Berkeley.

Inspired by her time volunteering in London for the summer after college, she is excited that her work at TransForm promotes more walkable, transit-rich communities in the Bay Area.

Jeff Hobson

Jeff
Hobson
Deputy Director
Jeff Hobson
510.740.3150x312

Jeff Hobson is Deputy Director for TransForm. By combining high-quality policy analysis with coalition building and strategic media efforts, TransForm has become a powerful voice for world class transit and walkable communities in the Bay Area and beyond. TransForm's campaigns have helped to raise over $6 billion for sustainable and socially-just transportation and to establish ground-breaking policies linking transportation and land use planning.

Jeff leads TransForm's work at the regional and local scales. He has been involved in three previous Regional Transportation Plans (RTPs). He is now leading efforts to influence the current RTP and the region's Sustainable Communities Strategy called for by SB 375, California's ground-breaking climate change law.

Jeff helped found and coordinated the Great Communities Collaborative, which brings together a wide variety of stakeholders to help communities plan for neighborhoods near transit. Jeff also helped shape and win voter approval of transportation funding measures in several Bay Area counties, led efforts to win transportation solutions for low-income residents, and authored seven TransForm reports, including the Access Now! guide to transportation decision-making.

Before joining TransForm in 1998, Jeff worked on environmental justice and energy efficiency in the private, government, and non-profit sectors. He holds a Master's degree from the Energy and Resources Group at U.C. Berkeley and a Bachelor's degree in physics from Harvard University.

Jeff and his partner Kim Seashore enjoy raising two young children and learning to see streets through the eyes of a 10-year-old bicyclist.

John Knox White

John
Knox White
Program Director
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John created TravelChoice, TransForm's innovative one-to-one education program which TransForm has piloted in East Bay communities since 2005. John also oversees TransForm's BART related advocacy, including project advocacy, analysis and outreach regarding the Oakland Airport Connector.

John joined TransForm after spending 13 years working in one-to-one and grassroots marketing for the entertainment and trend products industries. He lives in Alameda, where he chaired the City of Alameda's Transportation Commission from 2002 to 2009 and current sits as a member of the City's Planning Board.

Over the past 15 years, John has also worked on transportation issues in New York City and San Francisco, including NYC's Transportation Alternatives, Alameda Transit Advocates, and BikeAlameda.

Karen Kunze

Karen
Kunze
Director of Finance
Karen Kunze
photo Seth Schneider
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Karen oversees all of the financial and administrative functions of TransForm. Karen brings extensive administrative and financial management experience to TransForm from the public, private and non-profit sectors. She has overseen a number of accounting software conversions for non-profit entities. She has more than ten years consulting experience as the fiscal manager on a number of federally funded contracts. She also was the project manager on the acquisition and rehabilitation of an apartment complex for low-income individuals in North Oakland.

Karen delights in the fact that she can walk to TransForm from her home each day!

Chris Lepe

Chris
Lepe
Community Planner, Silicon Valley
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Chris is engaging community and business leaders, elected officials, and the broader community in shaping the planning of Bus Rapid Transit (BRT) service in Santa Clara County, where he has lived for over 20 years. Chris is also helping to connect Santa Clara County stakeholders to regional, state, and federal campaigns for public transit funding, and he's working to ensure that Santa Clara County's portion of the Sustainable Communities Strategy (SCS) meets environmental, equity, and public health objectives.

Chris has worked on environmental and social justice issues for over a decade through his work as an instructor at De Anza College and San Jose State University (SJSU) and as a community organizer in the South Bay. Chris' previous work with TransForm includes coordinating a community-based input process for the Mayfair neighborhood in San Jose (see the report) and organizing the campaign to stop VTA's proposed fare increases in 2003. Chris also translated TransForm's Access Now! guide from English to Spanish.

Chris received his BA in Environmental Studies with a minor in Latin American/Latino Studies from the University of California at Santa Cruz and his Masters in Urban Planning at San Jose State University.

Marta Lindsey

Marta
Lindsey
Communications Director
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Marta oversees TransForm's overall communications, marketing, and media efforts. Prior to TransForm, Marta worked for several environmental organizations and in politics. She has a Master in Public Policy from the Harvard Kennedy School and a BA in environmental science and policy from Drake University.

When she's not at the Inner Sunset farmer's market discovering new vegetables, riding the N-Judah downtown, or running in Golden Gate Park, Marta can often be found at Point Reyes National Seashore where she is a wildlife docent with her husband.

Sara Marcellino

Sara
Marcellino
Development Director
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Sara Marcellino
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Sara brings almost fifteen years of non-profit management and development experience to TransForm, where she designs and implements a comprehensive fundraising strategy to ensure TransForm has the resources to advance its program and policy work. She also has experience in program and financial management, communications and outreach. As the Executive Director of the Friends of Sausal Creek from 2004-2009, Sara doubled the size of the organization and was instrumental in the creation of a state-funded science-based watershed plan, and the implementation of several pieces of that plan. 

Sara is currently active with the Golden Gate Chapter of the Association of Fundraising Professionals as well as the Development Executives Roundtable. Sara serves as the Co-Fundraising Chair of the nonprofit organization SchoolCARE and sits on the fundraising committee of Nia House Learning Center in Berkeley, where she is helping with a capital campaign.

She is affiliated with the Women's Environmental Network and has a strong interest in education, world cultures and public radio (check out her latest KQED Perspective here, http://www.kqed.org/a/perspectives/R201106070735). Sara holds a M.A. in Geography and Human Environmental Studies from San Francisco State University and a B.A. in Political Science and Philosophy from Boston College. Sara has written for magazines such as Leadership and Bay Nature, as well as for the Sierra Club Books publication Ecological Literacy: Educating Our Children for a Sustainable World.
 

Susan Nguyen

Susan
Nguyen
Land Use Program Assistant
Phone: 
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Susan graduated from Harvard College in June of 2009 with a BA in History of Art and Architecture and a secondary field in Economics. Susan is passionate about Regional Planning and Urban Design and previously interned with Dyett & Bhatia, a regional planning firm in San Francisco. Susan is fluent in Vietnamese and has helped translate TransForm's South Bay Bus Rapid Transit (BRT) outreach and merchant survey materials. She is now helping to lead the survey effort of Vietnamese speaking merchants along Santa Clara St in San Jose to help inform and engage them in the planning process for BRT.

Susan joined the Land Use team after she helped make the 2010 Car-Free Challenge a success.  She played a large role in all of the strategy, marketing, sponsorships, event planning, and coordination.

Sandra Padilla

Sandra
Padilla
Land Use Program Director
Phone: 
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Sandra Padilla

Sandra Padilla leads TransForm’s Land Use Team and manages many of the processes that keep the Great Communities Collaborative functioning. She also manages the Safe Routes to Transit Grant Program and informs TransForm's work on the relationship between public health, land use, and transportation. 

In 2004, she joined TransForm (then The Tansportation and Land Use Coalition) as the organizer and coordinator of our Transportation Equity and Community Health program (TEACH -- see the summary report) and then worked to launch our Safe Routes to Schools program.

In 2008, Sandra left TransForm to pursue a Master’s Degree in City Planning from the Massachusetts Institute of Technology (MIT). While at MIT, Sandra focused on transportation, housing, and economic development. Shortly after graduating in 2010, Sandra returned to serve in her new capacity as Land Use Program Director.

Although she enjoyed her time in Massachusetts, Sandra is very happy to be back on the West Coast. She is happiest when riding her bike or exploring new neighborhoods with her dog, Chip.

Sara Poznik

Sara
Poznik
Office Manager
Sara Poznik
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Sara oversees human resources, office technology, accounting, and other general office management duties. She previously worked with TransForm's TravelChoice program as a canvasser and Program Associate. Shortly before becoming involved with TransForm, she relocated to the Bay Area from North Carolina where she received her B.A. in Sociology and Political Science at Guilford College. She is an avid bicycle rider and advocate, participating in many grassroots efforts to increase bicycle and pedestrian access within her various communities.

Joél Ramos

Joél
Ramos
Community Planner
Joel Ramos
photo: Marta Lindsey
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After earning a B.A. in geography from San Francisco State University, Joél went right to work as an assistant planner for the Unity Council in East Oakland, before helping to build a coalition of labor, environmental and social justice groups to win a community benefits agreement in one of the largest transit-oriented development projects in California.

Joél is currently working with the Great Communities Collaborative on several TOD planning processes, and is helping to maximize community involvement and build awareness and support for Bus Rapid Transit in the East Bay. He has also been appointed to serve on the East Oakland Building Healthy Communities Steering Committee and the Alameda County Transportation Commission's Community Advisory Working Group.

In his spare time, Joél serves via mayoral appointment from San Francisco Mayor Edwin Lee as a member of the Board of Directors of the San Francisco Municipal Transportation Agency, the City agency that oversees public transportation, traffic and parking in San Francisco. Joél received this appointment after serving on the Community Advisory Committee for the Geary Bus Rapid Transit project.

All of Joél's planning work is and has been deeply rooted in transportation and social justice principles. Joél's own family was transit dependent while he was growing up. His childhood memories and his professional experience working in diverse, low-income communities strongly reinforce his commitment to his work.

Shannon Tracey

Shannon
Tracey
California Field Organizer, Transportation For America Campaign
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Shannon coordinates the Transportation For America campaign's partner organizations in northern California.  These partners (including TransForm) are working together to win federal transportation policy that actively supports a nation of world-class public transportation and neighborhoods that require less driving - all while keeping our current transportation infrastructure in great shape. 

Shannon has worked for nearly a decade in California as a community organizer on issues ranging from forest protection to economic democracy.  She has also served in communications, development, and management roles at various organizations in the Bay Area and Humboldt County.
 
Shannon has never owned a car and enjoys her bike commute from north Oakland to TransForm's downtown office.  She participates in people-powered transportation on land and sea as a hiker, cyclist, swimmer, and rower.  Shannon is originally from the northeast and holds a B.A. from Harvard University and an M.S. in Environmental Education from Lesley University.

Ebonie Wallace

Ebonie
Wallace
Accounting Associate
Ebonie Wallace
photo: Seth Schneider
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Ebonie supports a wide range of TransForm's work in her administrative role. She brings extensive administrative experience, having previously worked for accounting and marketing firms. She is happy to be out of the for-profit realm and proud to be working to make positive sustainable change.

Originally from Los Angeles County, Ebonie relocated to the Bay Area eight years ago to live in an environment more in line with her green and relatively car-free lifestyle.