GreenTRIP Newsletter

Below is an archive of past GreenTRIP Newsletters. Sign-up for the GreenTRIP e-mail list by completing the email sign-up form.

Hiring Now for a GreenTRIP Planner 

(October 16, 2013)

Please do join our Linkedin Group “GreenTRIP Community” to learn about events, program updates and newly certified projects in a timelier manner.
We are HIRING NOW for a GreenTRIP Planner!
Join our growing GreenTRIP team and the fabulous TransForm family! Or please let any planners you know, who are passionate about getting more parking policies and research to support social equity and sustainability, about this new position.  We are looking for experienced planners with at least 3 years of experience working at a city, planning consulting firm or non-profit organization, shaping parking and transportation for both development proposals and local planning policies. Folks with great graphic design, public speaking, policy analysis and workshop facilitation for a variety of audiences are particularly desirable! Check out and pass on the job announcement here.
GreenTRIP and Transit Passes Featured in Caltrans/HCD Planning Horizons Webcast October 17, 2013!   Linda Wheaton, HCD will lead a panel discussion on how to get more agencies around the state to offer bulk transit passes and more housing developers building them into future projects. I will highlight how the GreenTRIP Connect Initiative supports transit and developer partnerships. Cleo Goodwin, AC Transit will explain how the EasyPass program works. Dan Falcon, McCormack Baron Salazar will share his experience providing LA Metro passes to residents of their Macarthur Park project. You can watch the video and see the power point presentations through the link above.
Be the first to get a GreenTRIP mini-button @ Rail~Volution, Seattle, October 20-23, 2013.
If you are attending next week, come visit us at our GreenTRIP table at the conference! Our proposal was selected to be the focus of a lunch time Idea Exchange Session Tuesday, 10/22 12-1:30pm where we start a national discussion on how to get more transit agencies to offer bulk transit passes for new development.  I will also participate in an encore of the exciting parking policy roundtable debate that first took place at Rail~Volution LA.  More information on where to find us here.
TransForm named a "Green Building Super Hero"
The U.S. Green Building Council - Northern CA Chapter is honoring TransForm as their Outstanding Community Organization of 2013. Thanks to all of you for supporting and encouraging our work from the beginning! Please come to the award ceremony October 29 in San Francisco!
Announcing the Newest GreenTRIP Certified Projects:
  • 3800 San Pablo Ave., Emeryville, CA by Holliday Development. Our first GreenTRIP Certified project in Emeryville was approved by the Planning Commission on August 22, 2013. This mixed use project includes 105 homes and commercial uses on 1.1 acres. The project includes 0.5 parking spaces per unit and with our help, free carshare memberships for all eligible drivers for 40 years, carshare to be located on site, ample bike amenities and a fleet of shared bikes for residents. 
  • 2701 Shattuck Avenue, Berkeley, CA by Axis Development. This mixed use project of 70 units above a commercial project with 0.5 parking spaces per unit was conditionally GreenTRIP Certified in September. The project consists of fully furnished studios, secured bike storage space for 61 bicycles with tool maintenance station, and a $10 BikeLink card for each resident. All parking will be 100% unbundled and free AC Transit EasyPasses will be provided to each unit for 40 years. On-street parking spaces will be dedicated for new carsharing vehicles.  The developers will also be contributing $1.4 million towards affordable housing. 
Data Collection has begun for the GreenTRIP Regional Online Parking Database! TransForm received $100,000 from HUD through the Regional Prosperity Plan (administered by MTC and ABAG) to build a foundation for our dynamic model. We’ve started collecting data on 100 multi-family residential properties on parking utilization and have started working with CNT to produce a database by next spring 2014. We are actively seeking properties where we can conduct our data collection efforts, now and ongoing.  Contact Jennifer West, GreenTRIP Policy Analyst, if you would like to participate in focus groups to shape and ensure the database meets the needs of diverse stakeholder ranging from community groups to developers and city staff.
New Articles:
  • Federal Reserve Bank of San Francisco article in Community Investments, a Community Development Department publication, Volume 25, Issue 1. In this article, Ann Cheng and Stuart Cohen lay out the reasons increasing transportation options for residents allows affordable housing developers to build more housing units instead of excess parking.
  • White Paper on Cap & Trade investments for affordable housing near transit, written by CHPC and TransForm. This paper was researched to support allocating Cap and Trade funds toward effective strategies that are shown to reduce greenhouse gas emissions.
Please Join us for TransForm 2018: Innovation and Opportunity for All our signature fall event November 14, 2013 in San Francisco. This evening will inspire, as Stuart Cohen and TransForm’s Board of Directors share our future vision and preview our 2014 – 2018 Strategic Plan!

First Community Housing: The O.G. Original GreenTRIP developers

(April 10, 2013)

We are proud to recognize First Community Housing in San Jose as the first recipient of our new GreenTRIP Certification for Existing Buildings. First Community Housing (FCH) is a leading affordable housing developer that’s been providing GreenTRIP strategies to its residents for over a decade. FCH offers a free VTA unlimited travel EcoPass to all of its 1,099 residents over 5 years old – saving each person $770/year while promoting stronger transit ridership in Santa Clara County.
FCH achieved GreenTRIP certification for Gish Family Apartments (35 units, 2008) and Fourth Street Apartments (100 units, 2012)Click here for more information on GreenTRIP, including details on how to apply for GreenTRIP certification of multifamily housing developments near public transportation.
Please also check out a great short video announcing Stuart Cohen’s prestigious 2013 James Irvine Foundation Leadership Award which features Fourth Street Apartments and resident interview. Stuart earned this prestigious honor for his impact as “a champion for innovative regional planning to create affordable, vibrant communities that improve quality of life and help the environment.”  Thank you for being part of our community. This award is an acknowledgement that we’re truly making an impact in our efforts to create world-class public transportation and walkable communities – and we couldn’t do that without your support.

A whole lot of nothing: the first zero-parking GreenTRIP project, and more to come

We are proud to recognize the Nautilus Group’s Garden Village as our newest GreenTRIP certified project and the first to boast zero parking. Instead of constructing new parking for residents, this downtown Berkeley project offers on-site car sharing, free transit passes, bike fix-it stations, bike storage and BikeLink cards, and a travel concierge service to help residents live comfortably without owning a car.

This summer, we’ll be rolling out a new Zero Parking Certification Standard specifically for projects that have chosen to go completely car-free. Click here to learn more about Garden Village and GreenTRIP.



Happy 2013! Events, New Certifications + Fed Bank Video

(January 25, 2013)


Happy New Year! For those of you in the Bay Area who missed the Federal Reserve Bank panel last month, please consider joining us at our Great Access Deep Affordability (GADA) research campaign kick-off!  We need your input on shaping the best methodologies for documenting the transportation benefits of affordable housing.

Unlocking Transportation Benefits of Affordable Housing

NPH Conference Room, 369 Pine Street, Suite 310, San Francisco
NEXT Wednesday, January 30, 2013, 12:00 p.m. – 2:00 p.m. in San Francisco
Panelists: Ann Cheng, GreenTRIP/TransForm; Lisa Motoyama, Resources for Community Development; Megan Kirkeby, California Housing Partnership
Click here for more information and registration details. Lunch is provided when you purchase your ticket.

This workshop, hosted by the Non-Profit Housing Association of Northern California, will focus on work that TransForm has proposed to collect data on affordable projects, create a new dynamic tool that would allow cities and developers to instantly access this information, to educate the community and expand GreenTRIP certifications (see Join us to learn more and see how you can get involved in unleashing powerful benefits and overcoming major hurdles to affordable housing development. Developers, financiers, property management staff, transportation planners, resident services providers, and advocates are encouraged to attend!

Meet our newest GreenTRIP Certified project: Ashland Family Housing

Our eighth project is a 100% affordable housing development located just outside San Leandro in unincorporated Alameda County. Click here to learn more about Ashland Family Housing, which will offer 2 free transit passes to each household for 40 years to save residents money and reduce driving trips generated by the development.  Learn more about this RCD's second GreenTRIP Certified project in our video below.

12/12/12 - FedIMG_4427eral Bank Panel: “New Paths to Housing and Transportation Affordability” YouTube Video now available!

Featuring: Stuart Cohen-TransForm, Lisa Motoyama-RCD and Lindy Hahn-Morgan Stanley.  The event was fantastic wrap up to our busy year, bringing together a diverse and cross-sectoral audience to eliminate “granular” but cumulatively substantial parking barriers to affordable housing.  

Many thanks to panelists for illustrating the profound impacts of mismatched parking requirements, to Naomi Cytron at the Federal Reserve Bank for hosting us and to Michael Newton-McLaughlin our fabulous volunteer who inserted panelist’s powerpoint slides directly into the video!  Please share widely!
Event Photos


Save the Date: First-ever Silicon Valley Transportation Summit on February 23

TransForm and our allies in the Silicon Valley are hosting a conference to promote transportation choices and complete neighborhoods in Santa Clara County. The first-ever Silicon Valley Transportation Summit aims to foster deep community engagement in transportation and land use planning. Community residents and leaders, whether new to the issues or long-time advocates, are all invited.  The Summit is on Saturday, February 23 from 10:00 a.m. to 4:00 p.m. Click here for speakers and to register online.


Shout out from Shoup & Fed Bank Panel 12/12/12

(November 19, 2012)

Thanks to you we have a community of over 600 supporters and growing.  Get more frequent updates on our GreenTRIP LinkedIn group. Valerie Knepper, Jeff Tumlin, myself and Dr. Shoup. Lindsey Hilde of PBWorld in the middle

New GreenTRIP Program Associate! We are pleased to introduce Jennifer West, who will be my co-pilot of research and development for our new web-based dynamic model and the certification program.  Jennifer comes to us with a Masters in Public Policy from UC Berkeley and is also serves on the City Council of Emeryville.  Get to know more about Jennifer here.

Save the Date: 12/12/12 Federal Reserve Bank Panel on GreenTRIP Certification and Dynamic Model Our host Naomi Cytron, Senior Analyst at the Community Development Department, i
nvited our Executive Director, Stuart Cohen; Lisa Motoyama, Director of Housing Development at Resources for Community Development; and Lindy Hahn, Vice President of Morgan Stanley to discuss the importance of new paths to both affordable homes and transportation through GreenTRIP supportive policies.  Register for this FREE afternoon event followed by networking reception here.

There is a new fountain of innovation in parking policy in California and TransForm is at the head of it.”  Professor Donald Shoup We are so proud to earn this glowing endorsement at Rail~Volution last month. I was part of a highly engaging roundtable discussion on parking policies with Dr. Shoup as a discussant.  At this panel I unveiled conceptual renderings of the coming GreenTRIP dynamic model.  Check out the slides from my presentation here.  Slides from the entire panel will soon be available here.

Support TransForm If you believe our work is critical to climate protection and social equity please consider joining our growing list of 2012 Honor Roll supporters.       

Applications Continuously Accepted  Apply now for GreenTRIP Certification and let us schedule in your project evaluation for 2013. We are actively evaluating new projects, look for announcements of newly certified projects in our next email!

Many thanks and Happy Thanksgiving to you!

Rail~Volution 2012 in Los Angeles

(October 5, 2012)


Planning to attend this premier national conference on creating liveable communities with transit? Please consider joining us! On October 14-17th three TransFormers will be presenting in the following sessions. Full schedule here.

Managing Parking to Promote Livability: Conflict or Balance? (Tuesday, 10/16, 10-11:30am)
Come hear a lively roundtable debate about the benefits of providing less versus more parking in transit served communities. Speakers: Robin Blair, Gary Andrishak, Lindsey Hilde, Ann Cheng, Donald Shoup, Gary Pitts, James Prost, Michele Reeves and Jeffrey Tumlin.

The First and Last Mile: Making Door-to-Door Mean It (Wednesday, 10/17, 10-11:30am)
Learn how successful systems are bridging the gap between the station and the origin or destination. What types of sustainable solutions are being used and funded to meet this critical need? Hear what they've found and what they're doing to bridge this important gap. Speakers: Christof Spieler, Sandra Padilla, Brian Gaze and Alan Lehto.

Word on the Street: Advocates Influence Transit and TOD (Monday, 10/15, 4-5:30pm)
Learn how equity-focused coalitions are creating affordable transportation options for all; are expanding access to jobs and workforce development opportunities; are promoting healthy, safe, inclusive communities; and are encouraging fair and transparent transportation investments. Speakers: Anita Hairston, Paulina Gonzales, Joel Ramos and Brodie Enoch.

First GreenTRIP Certification of 2012

(March 21, 2012)


Congratulations to Barry Swenson Builder's Vendome Phase II for being the first GreenTRIP Conditionally Certified project of 2012!  Details on Vendome’s GreenTRIP Project Evaluation Report and Letter to Planning Commissioners here.  With a "Very Walkable" Walkscore  Vendome II is primely located across the street from the Civic Center light rail station at the northern edge of downtown San Jose. The 122 unit mixed-use multi-family development will offer two VTA Eco Passes per unit for 40 years, creating up to $1.1 Million in gaurenteed transit revenue.  The Planning Commission's unanimous first stage approval for Vendome II is a concrete step towards meeting the rising demand for compact, healthier communities where you can easily drive less and still have access to everything you need.  

Join us in celebrating TransForm’s 15th Anniversary next Wednesday! Reserve your tickets for this San Francisco event here. We are thrilled to feature Dr. Manuel Pastor, Director of the Program for Environmental and Regional Equity at the University of Southern California. He is a fantastic speaker and one of the leading minds on regional planning, sustainability, and equity. 

Please also save the date for our first ever Transportation Choices Summit! Join us May 1 and 2 in Sacramento to learn, develop common strategies, and send a powerful message: "California must support real transportation choices that are sustainable and equitable!" I will be speaking on a panel: “Completing the Vision: Supporting Sustainable, Equitable, Transit-Oriented Land Use Development” with the esteemed Julie Snyder, Housing California and David Mogavero, Mogavero Notestine Associates. Sponsor the Summit and/or Register here.

We are continually accepting applications for GreenTRIP certification. Developers can download the application here, contact me to receive a mailed application packet or request a presentation about GreenTRIP to your project team. Thanks for helping us spread the word!

P.S. TransForm is hiring! Click here for our openings including State Campaign Organizer. TransForm's family photo. We are a nice bunch. Come meet us at upcoming events!

Happy Holidays from GreenTRIP

(December 22, 2011)

The holiday season is extra bright with tidings from the Department of Housing and Urban Development (HUD). GreenTRIP will receive partial funding to develop a web-based tool that will help make the benefits of trip reduction strategies, affordable homes, and smart parking available to community stakeholders, developers and others. It is one of the programs that will receive some funding from the HUD’s 2011 Sustainable Communities Regional Grant which was just awarded to the San Francisco Bay Area. 

Also please join us for a free GreenTRIP webinar about maximizing affordable TOD production while minimizing transportation costs. The Switzer Foundation will be hosting our Executive Director and Switzer Fellow, Stuart Cohen, and myself to speak about the program’s successes and our plans to influence policies on an increasingly larger scale, Wednesday, January 11, 10-11am PST.

Finally a word from my high school classmate whom I had the pleasure of reconnecting with at our Calthorpe TransForum in January!

"I support TransForm because intelligent transportation and land use is critical to a sustainable and livable society, and TransForm is one of the few organizations that recognizes *and* fights for it."

Chris Harrelson
Software Engineer, Google
Founding Engineer of Google Transit 

TransForm is doing great work for sustainable, equitable development across CA and we would love to have you support our work.  To learn more go to:

Thanks again for all your support and interest in GreenTRIP & Happy Holidays!

P.S. We are accepting applications for GreenTRIP certification on an ongoing basis. Application information can be found here.

GreenTRIP Awarded Prestigious Federal Home Loan Bank Grant

(October 13, 2011)

We have some great news to share about GreenTRIP, TransForm’s innovative certification program that rewards multi-family, mixed-use, in-fill projects that apply comprehensive strategies to reduce traffic and greenhouse gas emissions.

Last month GreenTRIP was awarded funding by both the FHL Bank of San Francisco and the Union Bank Foundation.  Bay Area Affordable Housing Developers: stay tuned for a call for applicants to receive a significantly discounted GreenTRIP certification and evaluation!

If you are attending the annual Rail~Volution national conference in Washington DC next week, you are invited to attend one of two sessions that I will be presenting at:

  • Rail~Volution 101 (Monday, 10/17, 10-12pm): For first-time Rail~Volution attendees this is a great intro session! Rail~Volution 101 sets the stage with an overview of the principles of building livable, walkable communities. The interactive forum includes leaders from transit agencies, cities, advocacy groups and the development field.
  • Side of GreenTRIP with your lunch? (Tuesday, 10/18, 12-1:30pm):  Introduction to GreenTRIP: Why we created it? How it works? Where we’ve certified projects?  Following a brief presentation there will be an interactive discussion with the audience in breakout groups, where you will have a chance to provide feedback on GreenTRIP while learning from the unique collection of perspectives from your fellow session participants.

Thanks to those who tuned in for our first GreenTRIP webcast! We had a great turn out of over 70 listeners across the nation.  For those who missed it, fortunately LISC has it archived on their website where you can view the webcast and download each presentation. 

Finally, we invite everyone to join our growing GreenTRIP Community LinkedIn Group, where GreenTRIP enthusiasts can connect with each other and hear about GreenTRIP developments in between newsletters.

Caltrans acknowledges GreenTRIP

(August 3, 2011)

We have some great news to share about GreenTRIP, TransForm’s innovative certification program that rewards multi-family, mixed-use, in-fill projects that apply comprehensive strategies to reduce traffic and greenhouse gas emissions.

Caltrans plans to notify cities and project sponsors that GreenTRIP is available as a vehicle trip reduction strategy for new transit-oriented development projects.

The letter from Caltrans acknowledges that, “the GreenTRIP certification program objectives align well with the Department’s goals of reducing auto trips associated with new local development and providing transportation choices.  In reviewing local transit-oriented housing development proposals, the Department plans to notify project sponsors and municipalities of the availability of GreenTRIP certification as a means of reducing vehicle trip generation and impacts on the State Highway System.”

Please find the original letter from Caltrans here.

We’re also proud to share that the 2010 GreenTRIP certified units (Green RepublicEBL&SBridge Housing/Westlake DevelopmentEden Housing and City Centric) will provide the equivalent of 80,000 years of transit passes and 24,000 years of carsharing to residentsRead more about these projects’ impressive results. 

You can also check out our newest cohort of GreenTRIP applicants: Priya Living, Barry Swenson and Resources for Community Development.

Finally, there are two ways to learn more about GreenTRIP’s potential in reducing traffic and greenhouse gas emissions for new developments.  

GreenTRIP will be featured in a session at the California APA Conference this fall: “Moving Forward: A Tool for Estimating VMT Reduction.”   

There is also a GreenTRIP case study featured in new Center for Resource Efficient Communities report by Eliot Rose, Leveraging a New Law: Reducing Greenhouse Gas Emissions under Senate Bill 375.

Thanks for your continued interest in GreenTRIP and hope you have a fantastic summer!


GreenTRIP: Open for Applications thru Nov 15, 2010!

(October 14, 2010)

GreenTRIP is open for service! For the first time, GreenTRIP is accepting applications from any Bay Area project that meets our minimum participation criteria.

Please help us get the word out by encouraging Bay Area developers you know to apply for GreenTRIP Certification or let us know who we should send an application invitation to. Or let us know if yor organization can include a link to our materials either as part of your website or electronic newsletter. We'd love to get your help with announcing this exciting opportunity.

The deadline to apply is Monday, November 15.

Based on much evaluation and success following our invitation-only pilot test last fall, we have revamped the program with a new look. Check out our new materials on our website,

  • GreenTRIP Brochure: Explains the benefits and value of GreenTRIP certification.
  • GreenTRIP How-to Guide: Learn about how the Certification Program works with this overview of the step-by-step certification process, certification standards, and schedule of fees.
  • Application Process:  See the minimum criteria for participation and the steps it takes to apply and download the new Application Form.

Please help get the word out about GreenTRIP Certification and thank you for continued interest and support for our program!

Two Lunch Time Forums on GreenTRIP, Get ready for Applications (September 13, 2010)

This fall is an exciting time for GreenTRIP, the certification program awarding residential mixed use projects with the most effective strategies to reduce driving.

In October, we plan to open a one-month window to accept applications for the revised version of GreenTRIP!

But first, come learn about GreenTRIP at two upcoming events:

  • September 22, 2010: a joint SPUR/ ULI lunch forum at the SPUR Urban Center, 645 Mission St., San Francisco from 12:30-1:30 pm.  Hear from three developers whose projects earned GreenTRIP certifications.Co-sponsored by SPUR and ULI San Francisco. Free for SPUR members, $5 for non-members.
  • October 14, 2010: a joint APA/ITE lunch forum at Caltrans District 4 headquarters at 111 Grand Ave., Oakland from 11:30-1:30pm. Hear about GreenTRIP as part of a panel on “Sustainable Communities Strategies for Land Use and Transportation”.  APA and ITE members receive credit for attending.  You must RSVP, no walk-ups allowed. To RSVP, or for more information check Cost is $15 for members, $25 for non-members. Lunch included.

Help us get the word out about GreenTRIP!

Please send us suggestions of projects or developers who should receive a personal invitation to apply for the next round of GreenTRIP certification.  If you’re a developer getting this email directly from me, you’re already on our list. Please help us get the word out!

Last winter, during our invitation-only GreenTRIP pilot test, we demonstrated that developers have strong interest in the program, that we can run the certification system successfully, and that developers will change their projects to receive GreenTRIP certification. See a summary sheet of certified projects here. Now this “beta test" will test the market by releasing an open call for applications and charging fees to participate in the program.

Updated GreenTRIP application materials will be available on our website in mid-October.  This will include a GreenTRIP fee schedule, application forms and an updated Guide to GreenTRIP which will summarize the certification process and certification standards. Take a look now for a preview of new website content.

Thanks for your continued interest in GreenTRIP, the certification program awarding residential mixed use projects with the most effective strategies to reduce driving.


GreenTRIP News & Join the Car-Free Challenge!  

(May 26, 2010)

GreenTRIP, TransForm's new certification program, has been evaluated and we're starting to set up our Beta Test anticipated for release later this year.  We are proud of all the great attention we've received recently:
  • GreenTRIP invited showcase at the Association of Bay Area Governments' Spring General Assembly in April.  GreenTRIP was identified as one of the top 10 most innovative transportation programs in the region recommended to local governments for combating climate change and supporting implementation of SB 375
  • Todd Littman, Executive Director of the Victoria Transport Policy Institute and GreenTRIP Advisory Committee member, recently wrote a great blog article about GreenTRIP on Planetizen, the leading planning news web resource. Read the article here.
  • Parker Place is now Fully Certified. The Berkeley Zoning Adjustment Board approved the project in April making it the third Fully Certified GreenTRIP project. Parker Place will offer two monthly transit passes to each of the 155 units for 40 years at a 50% discount of retail cost. They've also unbundled all the parking. View all five certified projects here.
Join the GreenTRIP Car Free Challenge Team! 
How few miles can you drive June 1-7? Whether you cut back your driving or you're already car-free, GreenTRIP and TransForm need your help to build a critical mass of Californians who want better walking, biking, and public transportation options. We've started a GreenTRIP Car-Free Challenge TeamJoin the GreenTRIP team and show your love for TransForm and GreenTRIP. If you can't join the challenge you can always support team members and your name will appear on their page. 

To join GreenTRIP's team: 
1) Go to: and head to the REGISTER NOW area on the right side of the screen. (There is a $45 registration fee, which gets you a t-shirt, prizes, and invitations to parties.)
2) Once you're registered, there will be an option to Join a Team on the left side of the screen. Click this and then select GreenTRIP as your team.
3) Invite your friends to participate and join our team!


3 new GreenTRIP projects – learn more in person April 20!!

(March 30, 2010)

GreenTRIP, TransForm's new certification program, has now certified five developments that will keep the number of new parking spaces as low as possible and offer incentives for new residents to drive less. 

Check out the newest GreenTRIP Certified projects:

  • Station Park Green is a mixed-use development in San Mateo with 599 homes.  Station Park Green will provide a carshare pod onsite and offer free carshare membership to all eligible residents.
  • Parker Place is a mixed-used development in Downtown Berkeley with 155 homes. Parker Place will offer 100% unbundled parking and two discounted AC Transit Easy Passes to each household for the life of the project!
  • The Crossings is a mixed-used, 300-home development adjacent to the Downtown San Leandro BART Station. The Crossings will unbundle parking for the Cornerstone portion of the development and provide one 50% discounted AC Transit Easy Pass per household to the residents of The Alameda.

Come learn about GreenTRIP in person on April 20.  We will showcase two of our GreenTRIP projects. Guest speakers will include Mark Rhoades (City Centric, developer of Parker Place) and Michael Gregory (Councilmember, City of San Leandro).  Register now for the April 20 panel.

Read what others are saying about GreenTRIP:

Info you requested about new certification program

(December 18, 2009)

Thank you for your interest in GreenTRIP, TransForm’s new certification program that will recognize and reward residential and mixed-use developments that reduce traffic, have less parking, and are more walkable.

TransForm just awarded its first-ever GreenTRIP certification to a new development in San Jose called The Ohlone. That's because The Ohlone development will keep the number of new parking spaces as low as possible and offer incentives for new tenants to drive less. Learn about The Ohlone.

When it comes to green building, how people get to a building is just as important as what that building is made of. We want GreenTRIP to become the gold standard for low-traffic development.Help us ramp up GreenTRIP quickly from its pilot phase by supporting TransForm now.

I hope you'll take a minute to learn more about GreenTRIP on our website. Also, if you'd like to be involved in further developing the program, we'd love to have your help. Please click this link to fill out a form or simply email me back.

Thanks again for your support in breaking new ground in green development!