About GreenTRIP

How GreenTRIP Started

TransForm launched our innovative GreenTRIP program in 2008 to systematically address the barriers that keep fantastic projects – that have less parking, more affordability, and a lot less driving – from becoming a reality in the Bay Area and soon, throughout California.

The GreenTRIP program initially focused on a certification program that would create a set of standards for new development focused on parking and traffic, similar and complimentary to the U.S. Green Building Council's LEED certification.

TransForm secured seed funding from the Bay Area Air Quality Management District's Climate Protection Grant Program and the Rockefeller Foundation in 2008 for a pilot test of GreenTRIP certification. We then secured additional funding from the Silicon Valley Community Foundation, Union Bank, Federal Home Loan Bank, Ford Foundation, Lisa and Douglas Goldman Foundation and the Heller Foundation.

GreenTRIP has since expanded beyond the certification program to include research and more.

GreenTRIP has been strongly shaped by the Advisory Committee, which represents a variety of stakeholder groups and expert advisors including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.  The GreenTRIP program is why Donald Shoup, a leader in urban planning and a professor at UCLA, deemed TransForm the head of a "new fountain of innovation in parking policy."

The GreenTRIP Team

Ann Cheng

Ann Cheng
GreenTRIP Program Director

Joy Massey

Joy Massey
GreenTRIP Project Manager

David Beezer

David Beezer
GreenTRIP Associate Planner

Nina Rizzo

Nina Rizzo
Senior GreenTRIP
Program Manager

Advisory Committee

The Advisory Committee represents a variety of stakeholder groups including: city planners, developers, transportation/development consultants, academics, and transportation agency staff.

Marcial Chao
Pyatok Architects

Elizabeth Deakin
University of California, Berkeley

Joe DiStefano
Calthorpe Associates

David Garcia
Terner Center for Housing Innovation at UC Berkeley

Curt Johansen
Kings River Community Partners, LLC

Alison Kirk
Bay Area Air Quality Management District

Richard Lee
Transportation Choices for Sustainable Communities

Todd Litman
Victoria Transport Policy Institute (VTPI)

Kathleen Livermore
Former, City of Alameda

Adam Millard-Ball
University of California, Santa Cruz

John Moon
Federal Reserve Bank of San Francisco

Natalie Sandoval
Urban Land Institute San Francisco

Krute Singa
Metropolitan Transportation Commission

Robert Swierk
Santa Clara Valley Transportation Authority

Abby Thorne-Lyman
Bay Area Rapid Transit

Jeffrey Tumlin

Aaron Welch
Aaron Welch Planning

Kate White

Jeff Wood
The Overhead Wire

Technical Committee

Brian Canepa

Adam Garcia
Greenbelt Alliance

Stephanie Chen
SuperChen.com UX Web Design

Kay Cheng creator of GreenTRIP logo
Urban Designer, City of San Francisco 


A video by the Knight Foundation with GreenTRIP Program Director Ann Cheng describing newly funded San Jose GreenTRIP program efforts (3 mins, Apr 2014)

Stuart Cohen talks about GreenTRIP as a 2013 James Irvine Foundation Leadership Award winner (4 mins, Feb 2013) 

Ann Cheng presents on GreenTRIP at the Federal Reserve Bank of San Francisco (82 mins, Jan 2013)

GreenTRIP in the News

GreenTRIP Funders

Founding Funders