TransForm assembled a group of bike advocates and grassroots groups from across the Bay Area to encourage an inclusive and equitable rollout of the Ford GoBike system, including a deeply discounted membership option, more locations in disadvantaged communities, and the creation of a cash payment option.
TransForm then coordinated a region-wide outreach project with bike coalitions and locally led bike groups. As the end of 2018, low-income memberships are now at 21%, or 3,573 members -- the highest among any system in the nation. Of residents who joined the low-income membership through the outreach effort, 86% had an annual income less than $25,000 and 97% were people of color. While 34% of bike share members in the U.S. are female, 47% of those who signed up through this outreach identified as female or “other.” Learn more.