Transportation justice is more than just overcoming the mobility challenges of low-income communities with culturally-relevant solutions. It’s about leading with community-driven ideas and creating pathways for upward economic mobility. We’ve spent the past few years working hard to reduce barriers to new mobility options for low-income people and communities of color.
Before bike share launched in the Bay Area, we brought community-based bike advocates together to push for more affordability and accessibility. Our grassroots partners spread the word about discounted “Bike Share for All” memberships and other local bike resources. As of March 2019, thanks in large part to our outreach and equity efforts, 23% of Ford GoBike members are Bike Share for All members. This work has set the standard for how other emerging shared mobility companies (like dockless e-bikes and e-scooters) land in our communities.
TransForm is partnering with Lyft, the City of Oakland, the Scraper Bike Team, and East Oakland Collective to take shared mobility equity to the next level. In 2018, Lyft became a multimodal company by purchasing the largest bike share operator in the U.S. (including the Ford GoBike system) and rolling out electric scooter share in cities across the country. Lyft’s vision for accessible, multi-modal transportation service is in line with TransForm’s values, and we’re proud to help make that vision a reality in Oakland first.
Our three-year project with Lyft will bring to life community-identified goals that came directly out of the Oakland Bike Plan process in deep East Oakland.
- Community-Driven Placemaking. As bike share expands into deep East Oakland for the first time, TransForm will guide local residents to in a placemaking effort around future bike share stations. We’ll focus on creating public gathering spaces with public art which may include the creation of three new parklets that support local businesses and double as mobility hubs for bikes, scooters, and rideshare. We are looking for local businesses, artists, urban designers, residents, and community-based organizations to join us in this process — please get in touch!
- Mobility4All Partnership. Lyft and TransForm will fund the East Oakland Collective to bring a range of mobility resources to underserved populations. EOC organizes residents to be civically engaged and economically empowered and also helps address the immediate needs of unsheltered individuals in deep East Oakland. The specifics of the program will be determined with input from community members. Mobility resources for qualifying residents may include:
- Fully loaded Clipper cards for public transit fares,
- Lyft’s $5/month Community Pass for unlimited bike and scooter rides,
- Free Lyft rides to critical destinations such as transit hubs, medical appointments, social services, job interviews, and training, etc.,
- Other needs identified by EOC and community members.
- Bike Lending Library. Lyft and TransForm will work with The Scraper Bike Team to increase free access to bikes in East Oakland to fill the gaps where traditional bike share falls short for youth and families. The Scraper Bike Team aims to establish a free, community-run bike lending library that will allow residents (including youth under age 18 who aren’t eligible for a bike share membership) to borrow bikes free of charge on a daily and weekly basis. A portion of the bikes will be made available for month-long lending. The bike library will ideally offer more than 100 bikes of various types: electric and non-electric bikes, electric-assist cargo bikes, bikes for children of all ages, and bike trailers. We’re hoping to build on the bike library to include a job training program for youth of color who want to learn electric bike and scooter repair.
Are you a community member or service provider interested in providing input or joining the work to make this program a success? Tell us more, and we’ll be in touch.
TransForm and our partners are actively seeking an additional $300,000 to support the full implementation of this program, which would likely include job placement in the shared mobility economy for local youth of color.