Merchant Perspectives on Bus Rapid Transit


Survey results from San Jose’s Alum Rock Corridor


Chris Lepe

Year Published: 


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Bus Rapid Transit (BRT) is a set of improvements that allow buses to achieve the speed, reliability, and convenience of rail but at a much lower cost. One of the first BRT projects in the Bay Area is being planned along the Alum Rock corridor in San Jose.

In the spring of 2010, TransForm surveyed 217 merchants along the corridor about the proposed BRT service. TransForm strongly believes that merchants are critical stakeholders to involve in the planning of BRT because they have a deep understanding of the communities in which they do business, and the way that the project is designed will directly impact their businesses. TransForm’s survey examined perceived parking availability, desired corridor improvements, perspectives regarding bicycle and pedestrian safety and the proposed BRT project, preferences related to BRT station design, and other topics. The following are the key survey findings and TransForm’s recommendations to the Valley Transportation Authority (VTA) and the City of San Jose.