OakMob 101: A Case Study in Expanding Access to Shared Mobility


Brytanee Brown

Year Published: 


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In the summer and fall of 2016, TransForm and the City of Oakland worked together to develop a shared mobility outreach and engagement efffort called Oakland Mobility 101 (“OakMob 101” or just “OakMob”). OakMob 101 was our collective approach to understand Oaklanders’ initial perceptions of the City’s forthcoming bike share and car share programs, slated to launch in summer 2017.

OakMob 101 focused on engaging residents in East and West Oakland — the City’s lower income areas that are less served by public transit, and where car share vehicles are virtually non-existent. TransForm was tasked with informing Oakland residents about new shared mobility services, and how the City is working with shared mobility companies to increase transportation options. We also collected critical feedback from residents on their barriers to accessing bike share and car share and help the City understand how to best respond to community needs through its shared mobility programs.

This report describes the context of health disparities and planning decisions in Oakland and the potential benefits and risks of shared mobility programs for low-income residents. It includes a critical examination of bike share and car share programs currently available, and plans for expansion. It summarizes our community engagement efforts and data collected from residents through surveys and a map-making exercise. Finally, we offer our findings and recommendations to inform ongoing efforts to bring the benefits of shared mobility services to the people who need them most.